BHHM-15
June Examination 2016
BHHM Pt. III Examination
Marketing Management
Paper BHHM-15
Time 3 Hours Max. Marks 100
Note: The question paper is divided into three sections B and C. Write answers as per given instructions.
Section A 10 × 2 20
(Very Short Answer Questions)
Note: Answer all questions. As per the nature of the question delimit your answer in one word, one sentence or maximum upto 30 words. Each question carries 2 marks.
Explain the following terms:
Marketing
Marketing Environment
Product
Brand
Direct marketing
Pricing
Rural Marketing
823
BHHM-15 100 2 (P.T.O.)
BHHM-15 100 2
823
(viii) Promotion
Advertising
Competition
Section B 4 × 10 40
(Short Answer Questions)
Note: Answer any four questions. Each answer should not
exceed 200 words. Each question carries 10 marks.
Explain the concept of product life cycle.
Discuss the ingredients of marketing environment.
Discuss the significance of marketing research.
Discuss the forms of branding.
Explain the determinants of distribution channels.
Discuss the components of promotion mix.
What are the reasons of growth of direct marketing?
Explain any two pricing strategies.
Section C 2 × 20 40
(Long Answer Questions)
Note: Answer any two questions. Each answer should not
exceed 500 words. Each question carries 20 marks.
10) Describe the evolution of marketing.
11) Devise the strategies of different stages of product life cycle.
12) Discuss the functions of packaging.
13) Write a note on retailing.