COM/III/08 Student's Copy
2 0 1 8
Pre-CBCS
3rd Semester
COMMERCE
Functional Areas of Business
Full Marks 75
Time 3 hours
PART A—OBJECTIVE
Marks 25
The figures in the margin indicate full marks for the questions
SECTION—A
Marks 10
Tick the correct answer in the brackets provided 1×10=10
1. Capital structure refers to
that portion of profit which is distributed to shareholders
the proportion of debt and equity capital
the proportion of fixed and long-term assets
None of the above
2. Source of ownership capital includes
issue of debentures
retained earnings
public deposits
land and buildings
/217 1 Contd.
3. Source of borrowed capital includes
preference share capital
issue of debentures
retained earnings
closing stock
4. Job analysis comprises of
the capabilities required to perform a job effectively
the tasks and responsibilities that form part of a job
determining the characteristics necessary for a job and environmental
conditions
All of the above
5. Management development involves
short-term process learning for a definite purpose
long-term education process of learning for a general purpose
a reactive process to meet current needs
continuous motivation of the employees
6. Convenience products are
products that customer compare carefully
products that the customers do not seek
products that customers buy frequently with minimal
comparison
high priced products
COM/III/08/217 2 Contd.
7. Customer perceptions of value of a product
set the floor for prices
set the ceiling for prices
are the sum of values that customers give
are behaviour of the customers
8. The core product is
the intangible product
the tangible physical product
built around actual product
All of the above
9. The production function includes
location planning
personal selling
job specification
law of demand
10. Regional factors that affect location decisions are
monetary policy
labour factors
quality of medical services
BSE index
COM/III/08/217 3 Contd.
SECTION—B
Marks 15
Write short notes on the following 3×5=15
1. Unsought products
2. Working capital
3. Human Resource Management
4. Promotion mix
5. Process layout
PART B—DESCRIPTIVE
Marks 50
The figures in the margin indicate full marks for the questions
1. Discuss the importance of marketing. Explain the scope of marketing.
4+6=10
OR
2. Explain the scope of Human Resource Management. 10
3. Explain the objectives of Financial Management. 10
OR
4. What is capital budgeting? Discuss the different types of capital budgeting
decisions. 3+7=10
5. What are the steps involved in employee selection? 10
OR
6. What are the main factors influencing compensation? 10
7. Enumerate the factors affecting choice of a distribution channel. 10
OR
8. Explain the importance of price. What are the factors influencing pricing
decisions? 3+7=10
9. What do you mean by Operations Management? Discuss the different types
of plant layout. 3+7=10
OR
10. What are the factors affecting plant location? 10