Exam Details
| Subject | sales & marketing - international marketing | |
| Paper | ||
| Exam / Course | m.sc. in hospitality administration | |
| Department | ||
| Organization | National Council For Hotel Management And Catering Technology | |
| Position | ||
| Exam Date | November, 2016 | |
| City, State | uttar pradesh, noida |
Question Paper
SUBJECT CODE: MHA12 EXAM DATE: 22.11.2016
IM/NOV/16-17/ 01//NC Page 1 of 2
ROLL No…………….
NATIONAL COUNCIL FOR HOTEL MANAGEMENT
AND CATERING TECHNOLOGY, NOIDA
ACADEMIC YEAR 2016-2017
COURSE 3RD Semester of M.Sc. in HA
SPECIALISATION Sales Marketing
SUBJECT International Marketing
TIME ALLOWED 03 Hours MAX. MARKS: 100
(Marks allotted to each question are given in brackets)
Q.1. Discuss in detail the theories of International Trade.
Q.2. There are several differences between the Domestic and International Marketing.
Discuss.
Q.3. Write short notes on:
Export-Import Bank of India
India Trade Promotion Organisation
Q.4. Price is an important element of marketing mix. Discuss in detail.
Q.5. Discuss the role of WTO (World Trade Organisation) in promoting international trade.
OR
Discuss the cultural and legal environment of international business.
Q.6. Discuss several important documents involved in export.
Q.7. Discuss the key factors influencing international market selection.
OR
Discuss different techniques of interviewing as part of marketing research.
Q.8. Advertising plays an important role in marketing. Discuss the international advertising
strategy.
SUBJECT CODE: MHA12 EXAM DATE: 22.11.2016
IM/NOV/16-17/ 01//NC Page 2 of 2
Q.9. Write short notes on:
International Law
Balance of Payment
OR
Discuss in detail the growth of India's growth in foreign trade as of date.
Q.10. Enumerate the elements that make up culture. Why is an understanding of different
cultures important to an international marketing manager?
IM/NOV/16-17/ 01//NC Page 1 of 2
ROLL No…………….
NATIONAL COUNCIL FOR HOTEL MANAGEMENT
AND CATERING TECHNOLOGY, NOIDA
ACADEMIC YEAR 2016-2017
COURSE 3RD Semester of M.Sc. in HA
SPECIALISATION Sales Marketing
SUBJECT International Marketing
TIME ALLOWED 03 Hours MAX. MARKS: 100
(Marks allotted to each question are given in brackets)
Q.1. Discuss in detail the theories of International Trade.
Q.2. There are several differences between the Domestic and International Marketing.
Discuss.
Q.3. Write short notes on:
Export-Import Bank of India
India Trade Promotion Organisation
Q.4. Price is an important element of marketing mix. Discuss in detail.
Q.5. Discuss the role of WTO (World Trade Organisation) in promoting international trade.
OR
Discuss the cultural and legal environment of international business.
Q.6. Discuss several important documents involved in export.
Q.7. Discuss the key factors influencing international market selection.
OR
Discuss different techniques of interviewing as part of marketing research.
Q.8. Advertising plays an important role in marketing. Discuss the international advertising
strategy.
SUBJECT CODE: MHA12 EXAM DATE: 22.11.2016
IM/NOV/16-17/ 01//NC Page 2 of 2
Q.9. Write short notes on:
International Law
Balance of Payment
OR
Discuss in detail the growth of India's growth in foreign trade as of date.
Q.10. Enumerate the elements that make up culture. Why is an understanding of different
cultures important to an international marketing manager?
Other Question Papers
Subjects
- hospitality management
- human resource management - managing change in org
- human resource management - social process & behav
- properties development & planning
- sales & marketing - international marketing
- sales & marketing - marketing services & consumer