Exam Details
| Subject | marketing management integrated marketing communication | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, mumbai |
Question Paper
Page 1 of 1
Day Date
Semester
Subject Name
Time
Code
Marks
Friday 27/04/2018
II Fresh Repeater
Marketing Management Integrated Marketing Communication
11.00 AM To 02.00 PM
210202
100
Instructions: Answer any Five questions Remaining.
Q.1
Why is Media Scheduling considered to be necessary? Explain different Media Scheduling strategies.
20
Q.2
Discuss Corporate Advertising. Explain its role types.
20
Q.3
State the significance of sales Promotion. Explain the different types of sales Promotion.
20
Q.4
Why is IMC considered to be significant? Explain the communication process in detail.
20
Q.5
'Direct Marketing is still considered to be important'. Comment. Discuss the various direct response methods.
20
Q.6
Define Public Relations. Describe the various tools of Public Relations.
20
Q.7
Write short note (Any Two)
20
Television Advertising
Employee Relations
Effectiveness of Marketing Communication concept
Day Date
Semester
Subject Name
Time
Code
Marks
Friday 27/04/2018
II Fresh Repeater
Marketing Management Integrated Marketing Communication
11.00 AM To 02.00 PM
210202
100
Instructions: Answer any Five questions Remaining.
Q.1
Why is Media Scheduling considered to be necessary? Explain different Media Scheduling strategies.
20
Q.2
Discuss Corporate Advertising. Explain its role types.
20
Q.3
State the significance of sales Promotion. Explain the different types of sales Promotion.
20
Q.4
Why is IMC considered to be significant? Explain the communication process in detail.
20
Q.5
'Direct Marketing is still considered to be important'. Comment. Discuss the various direct response methods.
20
Q.6
Define Public Relations. Describe the various tools of Public Relations.
20
Q.7
Write short note (Any Two)
20
Television Advertising
Employee Relations
Effectiveness of Marketing Communication concept
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