Exam Details
| Subject | service_marketing_customer_relationship_management | |
| Paper | ||
| Exam / Course | m.com. | |
| Department | ||
| Organization | Shreemati Nathibai Damodar Thackersey Womens University | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, mumbai |
Question Paper
Note Attempt any five questions.
Q. 1 Explain the concept services. Explain classification of services with the help of
suitable examples.
Q. 2 Explain the process of Blue printing in detail.
Q. 3 Explain at length marketing of services.
Q. 4 Throw light on various factors that affects marketing of Travels and Tourism.
Q. 5 What is customer relationship management? Explain growing need of CRM as
well as benefits of CRM.
Q. 6 Discuss different ways of retaining customers.
Q. 7 Write short notes on any 2.
Developing Human Resources
Service Marketing Mix
Customer loyalty
Code 310204 Service Marketing Customer Relationship Management Marks-100
M.Com. Sem III (Repeater Fresh)
Centre for Distance Education Exam 27/04/2017
Q. 1 Explain the concept services. Explain classification of services with the help of
suitable examples.
Q. 2 Explain the process of Blue printing in detail.
Q. 3 Explain at length marketing of services.
Q. 4 Throw light on various factors that affects marketing of Travels and Tourism.
Q. 5 What is customer relationship management? Explain growing need of CRM as
well as benefits of CRM.
Q. 6 Discuss different ways of retaining customers.
Q. 7 Write short notes on any 2.
Developing Human Resources
Service Marketing Mix
Customer loyalty
Code 310204 Service Marketing Customer Relationship Management Marks-100
M.Com. Sem III (Repeater Fresh)
Centre for Distance Education Exam 27/04/2017
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