GUG/W/18/10833 1 P.T.O
Master of Industrial Relations and Personal Management (Old CBCS Pattern) Third Semester
MIRPM232 PAPER-PCI3C02 Functional Areas of Management
P. Pages 1 GUG/W/18/10833
Time Three Hours Max. Marks 80

Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Describe Marketing Mix and various approaches to Marketing.
16
2.
State the role of distribution channel in Marketing management.
16
3.
What is product Management? Discuss product management process in detail.
16
4.
Discuss the importants of Branding and packaging in product management.
16
5.
State the relationship between financial analysis and profit planning and how they are depends on each other?
16
6.
Describe the various functions of financial Accounting with its goals.
16
7.
What is financial planning? Explain Ratio Analysis and fund flow statement.
16
8.
Discuss the types and characteristics of corporate scripts.
16
9.
Describe Demand Forecasting in detail.
16
10.
Write short note on any two.
Consumer behaviour.
Leverages.
Material Management.
Capital structure.
16

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