Exam Details
| Subject | product and brand management (major) | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | TKR Institute Of Management & Science | |
| Position | ||
| Exam Date | January, 2019 | |
| City, State | telangana, hyderabad |
Question Paper
FACULTY OF MANAGEMENT
M.B.A. III Semester (CBCS) Examination, January 2019
Subject: B. Product and Brand Management
Paper Code MB 304
Discipline Specific Elective I (Marketing)
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Write a short note about Brand Positioning.
2 What is meant by Risk-return analysis?
3 What are the sources of ideas?
4 Describe briefly about learning curve analysis.
5 Importance of pre-testing.
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 What is meant by product mix? Explain various important decisions of product mix.
OR
Critically examine the contemporary brand management practices.
7 Discuss in detail about different models of New Product Development.
OR
Explain about Growth Strategies and their suitability in the present business context.
8 "In the present business competition innovation is a powerful weapon". In light of the
above statement, discuss the significance of R&D.
OR
Write in detail about:
Idea screening
ii) Prototype product
9 Explain the purpose of Market Structure Analysis.
OR
Explain about:
Trial and repeat models
ii) Cost behaviour
10 What is product launching? What are the principles of product launching? Explain.
OR
Discuss in detail about PLANOPT model.
M.B.A. III Semester (CBCS) Examination, January 2019
Subject: B. Product and Brand Management
Paper Code MB 304
Discipline Specific Elective I (Marketing)
Time: 3 Hours Max.Marks: 80
PART A (5x4 20 Marks)
[Short Answer Type]
Note: Answer all the questions in not more than one page each.
1 Write a short note about Brand Positioning.
2 What is meant by Risk-return analysis?
3 What are the sources of ideas?
4 Describe briefly about learning curve analysis.
5 Importance of pre-testing.
PART B (5x12 60 Marks)
[Essay Answer Type]
Note: Answer all the questions by using internal choice
in not exceeding four pages each.
6 What is meant by product mix? Explain various important decisions of product mix.
OR
Critically examine the contemporary brand management practices.
7 Discuss in detail about different models of New Product Development.
OR
Explain about Growth Strategies and their suitability in the present business context.
8 "In the present business competition innovation is a powerful weapon". In light of the
above statement, discuss the significance of R&D.
OR
Write in detail about:
Idea screening
ii) Prototype product
9 Explain the purpose of Market Structure Analysis.
OR
Explain about:
Trial and repeat models
ii) Cost behaviour
10 What is product launching? What are the principles of product launching? Explain.
OR
Discuss in detail about PLANOPT model.
Other Question Papers
Subjects
- accounting for management
- banking and insurance
- business analytics
- business communication
- business intelligence
- business law and environment
- business process reengineering
- business research methods
- compensation management (hr)
- compensation management (major)
- consumer behaviour (major)
- customer relationship management
- database management systems
- decision support systems
- e-business
- economic environment & policy
- entrepreneurial development
- financial accounting and analysis
- financial management
- financial risk management (f)
- financial risk management (major)
- financial services and systems (minor)
- fundamentals of technology management
- human resource management
- i.t. applications for management
- information technology applications for business
- innovation management
- international business
- international finance (f)
- investment management (major)
- labour laws and employee relations
- leadership and change management
- management and organizational behaviour
- managerial communication
- managerial economics
- marketing engineering
- marketing management
- operations management
- operations research
- organization development (hr)
- organizational development (minor)
- performance management (major)
- product & brand management (m)
- product and brand management (major)
- promotion & distribution management (m)
- promotion and distribution management (minor)
- research for marketing decisions
- retail management
- services and global marketing (minor)
- software project management
- startup management
- statistics for management
- strategic management
- strategic management accounting (minor)
- supply chain management
- talent and knowledge management (minor)
- total quality management