Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | b.com.commerce | |
| Department | ||
| Organization | loyola college (autonomous) chennai – 600 034 | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
FIFTH SEMESTER APRIL 2018
CO 5503- MARKETING MANAGEMENT
Date: 04-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART-A
Answer ALL questions: (10X2=20)
1. Define 'Marketing'.
2. Write short notes on 'Business market'.
3. What is product line?
4. What is Branding?
5. What is negotiated pricing?
6. What is market segmentation?
7. What do you understand by the term 'Promotion'?
8. State any two factors affecting promotion mix.
9. Mention any two responsibilities of a consumer.
10. What is societal marketing?
PART B
Answer any FIVE questions:
11. Explain in detail about marketing mix.
12. Write a short note on "Target marketing".
13. What are the requirements of an effective segmentation? Explain.
14. What are the pros and cons of packaging? Explain.
15. What are the major factors that should be taken into account in developing a price policy? Explain.
16. What do you understand by channel of distribution? What is its role in Marketing?
17. What are the steps in developing effective communication? Explain.
PART
Answer any TWO questions: (2x20=40)
18. Discuss the macro-environment factors affecting global business.
19. Describe the various steps involved in new product development.
20. Explain the different kinds of pricing.
21. Explain in detail the different bases of market segmentation.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Com.DEGREE EXAMINATION -COMMERCE
FIFTH SEMESTER APRIL 2018
CO 5503- MARKETING MANAGEMENT
Date: 04-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART-A
Answer ALL questions: (10X2=20)
1. Define 'Marketing'.
2. Write short notes on 'Business market'.
3. What is product line?
4. What is Branding?
5. What is negotiated pricing?
6. What is market segmentation?
7. What do you understand by the term 'Promotion'?
8. State any two factors affecting promotion mix.
9. Mention any two responsibilities of a consumer.
10. What is societal marketing?
PART B
Answer any FIVE questions:
11. Explain in detail about marketing mix.
12. Write a short note on "Target marketing".
13. What are the requirements of an effective segmentation? Explain.
14. What are the pros and cons of packaging? Explain.
15. What are the major factors that should be taken into account in developing a price policy? Explain.
16. What do you understand by channel of distribution? What is its role in Marketing?
17. What are the steps in developing effective communication? Explain.
PART
Answer any TWO questions: (2x20=40)
18. Discuss the macro-environment factors affecting global business.
19. Describe the various steps involved in new product development.
20. Explain the different kinds of pricing.
21. Explain in detail the different bases of market segmentation.
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Subjects
- adv. corporate accounts
- advanced corporate accounting
- advanced financial accounts
- auditing
- business environment
- business law -i
- business law & vat
- business law i
- business law ii
- business management
- business statistics
- company accounts
- company law & secretarial practice
- computer applications in accounting
- corporate accounting
- cost accounting
- creative advertising
- entrepreneurial leadership
- entrepreneurship & supporting institution
- entrepreneurship and innovations
- entrepreneurship and new venture creation
- entrepreneurship and opportunity analysis
- entrepreneurship financing institutions
- exim procedure and forex management
- exim procedures
- export management
- financial accounting
- financial management
- financial services
- general economics
- human resource management
- human resources management
- income tax - law & practice
- income tax law & practice
- indian banking
- industrial relations
- insurance
- international marketing
- introduction to entrepreneurship
- introduction to investment management
- labour laws
- legal aspects of small business
- logistics and services marketing
- logistics and supply chain management
- management accounting
- management accounts
- managing innovation
- marketing management
- marketing research
- personal investment
- principles of forex management
- principles of marketing
- retail marketing
- sales management
- strategic marketing management