1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
M.Com.DEGREE EXAMINATION COMMERCE
FOURTHSEMESTER APRIL 2018
CO 4807- INTERNATIONAL MARKETING
Date: 27-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
SECTION A
Answer ALL the questions (10 x 20 Marks)
Explain the following terms concepts.
1. International Marketing
2. Product
3. Export organization
4. Competitive advantages
5. Global Strategic Partnership
6. Target marketing
7. Local Brand
8. Advertising
9. Channel of Distribution
10. Market Penetration Pricing
SECTION B
Answer any FOUR questions x 10= 40 Marks)
11. Explain the principles of marketing
12. Describe the EPRG Management Orientations with examples.
13. Explain the major functions of channel members.
14. Discuss the various global market entry strategies.
15. Analyze the different methods of market segmentation.
16. Enumerate the advantages of global advertising.
17. Explain the export related problems faced by the marketers in international
marketing.
SECTION C
Answer any TWO questions x 20= 40 Marks)
18. Identify and explain the various marketing environmental factors that influence
the global marketers.
19. Discuss the factors that restrain international business to invest in
foreign countries.
20. Describe the various types of pricing techniques adopted in global marketing.
21. Elucidate the global promotional strategies with examples