Exam Details
| Subject | media marketing | |
| Paper | ||
| Exam / Course | bsc visual communication | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.DEGREE EXAMINATION -VISUAL COMMUNICATION
FIRST SEMESTER APRIL 2018
CO 1103- MEDIA MARKETING
Date: 28-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
Part A
Answer All questions (10 x 2
1. Define Marketing
2. What is meant by MMS?
3. Expand RFID.
4. What is positioning?
5. List out any four merits of on-line sales.
6. What is targeting?
7. Mention any four benefits of tele-calling to a marketer.
8. What is thought leadership?
9. Enlist the 4 Ps of marketing mix.
10. Who is an e-retailer?
Part B
Answer any FOUR questions x 10
11. Briefly explain the functions of marketing.
12. Why targeting is a real challenge for news channels? Explain.
13. State the role of media in politics and religion.
14. Which is your favourite newspaper? Why do you like it? Explain its uniqueness.
15. "Digital Technology is a double edge sword" Critically evaluate.
16. Bring out the merits and demerits of on-line marketing.
17. Imagine that you are the Creative Head of an Ad-agency and you are asked to sketch-out a promotional content for 'SWATCH BHARAT' campaign in the rural Tamil Nadu.
Part C
Answer any TWO questions x 20
18. Discuss the importance of Media Marketing.
19. Elucidate the evolution of media with relevant examples.
20. Describe the merits and demerits of advertisement from the point of view of consumers.
21. Explain the various bases of segmentation.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.DEGREE EXAMINATION -VISUAL COMMUNICATION
FIRST SEMESTER APRIL 2018
CO 1103- MEDIA MARKETING
Date: 28-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
Part A
Answer All questions (10 x 2
1. Define Marketing
2. What is meant by MMS?
3. Expand RFID.
4. What is positioning?
5. List out any four merits of on-line sales.
6. What is targeting?
7. Mention any four benefits of tele-calling to a marketer.
8. What is thought leadership?
9. Enlist the 4 Ps of marketing mix.
10. Who is an e-retailer?
Part B
Answer any FOUR questions x 10
11. Briefly explain the functions of marketing.
12. Why targeting is a real challenge for news channels? Explain.
13. State the role of media in politics and religion.
14. Which is your favourite newspaper? Why do you like it? Explain its uniqueness.
15. "Digital Technology is a double edge sword" Critically evaluate.
16. Bring out the merits and demerits of on-line marketing.
17. Imagine that you are the Creative Head of an Ad-agency and you are asked to sketch-out a promotional content for 'SWATCH BHARAT' campaign in the rural Tamil Nadu.
Part C
Answer any TWO questions x 20
18. Discuss the importance of Media Marketing.
19. Elucidate the evolution of media with relevant examples.
20. Describe the merits and demerits of advertisement from the point of view of consumers.
21. Explain the various bases of segmentation.
Other Question Papers
Subjects
- 2d animation and cartooning
- 3d animation with voice over
- 3d character modelling
- 3d set-modelling,
- advanced 2d animation
- advanced 3d dynamics
- advanced 3d modeling
- advertising
- advertising production
- animation figure drawing
- art and aesthetics
- bg, layout and compositing
- character design - 2d and 3d
- communication theories
- concept development
- copywriting
- corporate communication
- development communication
- digital filmmaking
- documentation and presentation skills
- drawing
- editing
- elements of film
- english literary criticism
- film narrative structure
- final project
- gaming and apps design
- graphic design
- graphic design and multimedia
- history of media
- human communication
- internship
- media culture and society
- media laws and ethics
- media management
- media marketing
- media presentation skills
- media research methods
- modeling and texturing
- modeling for animation
- new media studies
- photography
- principles of animation
- production management
- professional photography
- professional skills for animation
- rigging and animation
- script writing
- story-board and character designing
- vfx and editing techniques
- visual analysis
- visual literacy
- writing for media