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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.M.M.DEGREE EXAMINATION ANIMATION
THIRDSEMESTER APRIL 2018
16UCO3AL04- MEDIA MARKETING
Date: 03-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
Part A
Answer ALL Questions 10X2= 20 Marks
1. What is called Media marketing?
2. State a couple of products or services that can be marketed through media.
3. Highlight the advantages of marketing online.
4. What is called online thought leadership?
5. How does contextual advertising help marketers today?
6. Mention few uses of Blogging.
7. Define buyer persona.
8. Expand SEO.
9. State any two differences between SEO and Google Ads.
10. Which is considered to be the most important place for digital marketers?
Part B
Answer FOUR Questions 4X10 40 Marks
11. Briefly describe Search Engine Marketing, Search engine optimization and Search engine
advertising
12. Discuss the impact of Viral Marketing in Modern Marketing with few examples.
13. Mention few advantages and disadvantages of online sales with relevant examples
14. Briefly describe the evolution of media.
15. What are advantages of Digital Marketing?
16. Write about the similarities and dissimilarities of public relations and marketing.
17. How can you use Podcasting for reaching your buyers directly?
Part C
Answer TWO Questions 2X20 40 Marks
18. Explain the features and importance of Content rich website.
19. Identify and explain the various forms of mobile marketing.
20. Discuss the power of Blogs for Today's marketers.
21. Describe marketing segmentation. Briefly explain the possible bases of segmentation with
suitable examples for the following products and services Mobile Phones MBA
programme Restaurants