Exam Details
| Subject | management of marketing communication & advertising | |
| Paper | paper 6 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-VI (Management of Marketing Communication Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. What is marketing communication? Describe various methods of marketing communication.
2. Throw light on the importance of communication. What are the salient features of an effective
communication system?
3. What is an advertising agency? Explain its functions.
4. Discuss different aspects of Sales Promotion Management.
5. What is meant by innovation? How does it differ from creativity?
6. What is media planning? Discuss the role of media in broad marketing and advertising plan.
7. Why media research is taking the shape of an industry in itself? How media research is helpful in
the formulation and execution of advertising-plan? Explain.
8. What do you mean by consumer behavior variables? Describe such variables which are relevant
to development of marketing communication.
9. What are the fundamental differences between internet advertising and conventional forms of
mass media advertising? Discuss.
10. What do you understand by the decision-making process of promotional strategy? What are its
components?
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-VI (Management of Marketing Communication Advertising)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. What is marketing communication? Describe various methods of marketing communication.
2. Throw light on the importance of communication. What are the salient features of an effective
communication system?
3. What is an advertising agency? Explain its functions.
4. Discuss different aspects of Sales Promotion Management.
5. What is meant by innovation? How does it differ from creativity?
6. What is media planning? Discuss the role of media in broad marketing and advertising plan.
7. Why media research is taking the shape of an industry in itself? How media research is helpful in
the formulation and execution of advertising-plan? Explain.
8. What do you mean by consumer behavior variables? Describe such variables which are relevant
to development of marketing communication.
9. What are the fundamental differences between internet advertising and conventional forms of
mass media advertising? Discuss.
10. What do you understand by the decision-making process of promotional strategy? What are its
components?
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management