Exam Details
| Subject | product management | |
| Paper | paper 3 | |
| Exam / Course | post graduate diploma in marketing management (pgdmm) | |
| Department | ||
| Organization | Nalanda Open University | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | bihar, patna |
Question Paper
Nalanda Open University
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Product Management)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Discuss the changing role of managers in the changing market environment.
2. Discuss systematic approach to product planning by using probability estimation.
A
3. What do you understand by the term 'Product Positioning'? Describe the main considerations in
the 'Positioning Strategy' of a product.
4. What is meant by product management? Describe the major responsibilities of a product manager.
5. What do you mena by labelling? Throw light on its objectives and importance.
6. What is product pricing? Explain the factors affecting pricing of product.
7. What is meant by launching a product? Explain the marketing plan for launching a new product.
8. What is 'Test Marketing' Explain the issues involved in test marketing.
9. Discuss the role of managers in the changing market environment.
10. Write note an any Two of the following
Advertising Strategy
Marketing Mix
Benefit Structure analysis for generating new product ideas
Annual Exam-2018
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Product Management)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
1. Discuss the changing role of managers in the changing market environment.
2. Discuss systematic approach to product planning by using probability estimation.
A
3. What do you understand by the term 'Product Positioning'? Describe the main considerations in
the 'Positioning Strategy' of a product.
4. What is meant by product management? Describe the major responsibilities of a product manager.
5. What do you mena by labelling? Throw light on its objectives and importance.
6. What is product pricing? Explain the factors affecting pricing of product.
7. What is meant by launching a product? Explain the marketing plan for launching a new product.
8. What is 'Test Marketing' Explain the issues involved in test marketing.
9. Discuss the role of managers in the changing market environment.
10. Write note an any Two of the following
Advertising Strategy
Marketing Mix
Benefit Structure analysis for generating new product ideas
Other Question Papers
Subjects
- consumer behaviour
- fundamentals of marketing management
- international marketing
- management of marketing communication & advertising
- marketing cimmunication and advertising
- marketing of services
- product management
- sales and distribution management
- sales, distribution and retail management