N A L A N D A O P E N U N I V E R S I T Y
Master of Library Information Science (MLIS)
PAPER-V
(Information Services, Products and Their Marketing)
Annual Examination, 2018
Time 3 Hours Full Marks 80
Answer any Five Questions. All questions carry equal marks.
1. What do you understand by Information Services Discuss their utility in Library.
2. What do you understand by Documentation Discuss its need.
3. what do you understand by Current Awareness Services How this service is useful for an
ordinary library user
4. What is information repackaging Discuss its functions, importance and methods.
5. What do you understand by the term 'content analysis' Discuss its application in information
services.
6. What do you understand by Information Consolidation Explain the complete process of
Information Consolidation.
7. Discuss various characteristics and functions of Business and Product Bulletin.
8. Elaborate on the salient functions of NISCAIR.
9. What do you understand by Pricing of Library and Information Products Describe its objectives.
10. Differentiate E-marketing and Traditional Marketing and discuss various characteristics of
E-marketing.