Total No. of Questions—4] [Total No. of Printed Page—1
Seat
No. [5314]-104
PGDFT Sem.) EXAMINATION, 2018
PRINCIPLES OF MARKETING MANAGEMENT
Paper IV
(2014 PATTERN)
Time Three Hours Maximum Marks 60
N.B. All questions are compulsory.
(ii All questions carry equal marks.
1. Explain different steps in 'Product Development Process'.
Or
What do you mean by 'Consumer Behaviour' Explain its impact
on Marketing.
2. Define 'Price'. Explain different types of 'Price'.
Or
Define 'Marketing Channel'. Explain various factors influencing 'Selection
of Channel'.
3. Write notes (any three)
Four of Marketing
Product Mix
Brand
Trade Mark
4. Discuss the importance of 'Marketing' in today's competitive markets.
Or
Discuss the importance of 'Physical Distribution System' in Marketing.