Total No. of Questions—8] [Total No. of Printed Pages—2
Seat
No.
P.G. DIPLOMA IN INTERNATIONAL BUSINESS
EXAMINATION, 2018
104 COMMERCIAL LAWS AND
OVERSEAS MARKETING RESEARCH
Time Three Hours Maximum Marks 100
N.B. From section I attempt any two questions.
(ii From section II question No. 4 is compulsory. Attempt any
three from the remaining.
(iii Figures to the right indicate full marks.
Section I and section II are to be answered on two separate
answer-sheets.
Section I
(Commercial Laws)
1. State the essential elements of valid contract.
What are the rights of unpaid seller against the goods and
buyer
2. Explain the importance and main provisions of Foreign
Trade.
Define and state the nature of Intellectual Property
Rights.
2
3. Write short notes on any four of the following
Export contracts
Procedure for settlement of institutional trade disputes
Prohibited goods (Customs Act)
Product liability
Credit contracts.
Section II
(Overseas Marketing Research)
4. IEKA Retail
International retail giants (furniture) IEKA have plans to acquire
land parcels to execute entry into Pune in 2018-19 to
expand footprints. You as an International Business execute asked
to conduct appropriate market research for the entry of the IEKA
in Pune. Prepare a suitable questionnaire for the same.
5. Describe meaning, scope and importance of overseas marketing
research.
6. Define interview. Describe various interview techniques for marketing
research.
7. Describe various areas of marketing research.
8. Write short notes on (any three)
Secondary data for overseas marketing research
Objectives of overseas marketing research
Advertising research
Editing of data
Government schemes for supporting overseas market research.