Total No. of Questions—5] [Total No. of Printed Pages—2
Seat
No.
P.G. DIPLOMA IN INTERNATIONAL BUSINESS
EXAMINATION, 2018
101 INTERNATIONAL MARKETING AND MANAGEMENT
(2008 Pattern)
Time Three Hours Maximum Marks 100
N.B. All questions are compulsory.
(ii All questions carry equal marks.
1. Explain the nature of international marketing. Discuss the benefits
and challenges of international marketing.
Or
Define international market. What are the sources and methods of
collecting marketing information for exploring international
market
2. Explain in detail international product policies and pricing
decisions.
Or
What is international marketing Explain in detail international
marketing process and techniques.
3. Explain the organisation and control of international marketing
operations.
Or
State the international tendering procedure and procurement for
export.
P.T.O.
2
4. Define 'Marketing Logistics'. Explain the role of intermediaries in
international marketing.
Or
What do you mean by 'Maritime Fraud' State the various factors
that lead to commitment of Maritime Frauds.
5. Write short notes on any four
Export pricing
International product life cycle
Licensing
International air transport
Role of clearing and forwarding agents
Joint ventures.