Exam Details
| Subject | pr and corporate communication | |
| Paper | ||
| Exam / Course | m.p.m | |
| Department | ||
| Organization | savitribai phule pune university | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | maharashtra, pune |
Question Paper
Total No. of Questions—5] [Total No. of Printed Pages—2
Seat
No. [5366]-404
M.P.M. (IV Semester) EXAMINATION, 2018
404 PR AND CORPORATE COMMUNICATION
(2013 PATTERN)
Time 2½ Hours Maximum Marks 50
N.B. Question 1 is compulsory.
(ii Answer any four questions from remaining.
(iii All questions carry equal marks.
1. Define public relation and importance of corporate
communication.
Or
Design an organization chart for PR based company. State PR
department function.
2. What is PR Budgeting Explain with example.
Or
Design a PR campaign for ''Swachh Bharat Abhiyan''.
3. Coping with unexpected is the biggest challenge in PR
department. Explain with example with respect to corporate image.
Or
List down the companants that are the part of corporate identity.
Explain its importance.
[5366]-404 2
4. Electronic PR is emerging concept. State two examples where
EPR is strongly used.
Or
In modern days, which E-PR tool is used for mass reach
5. Explain the role of advertising in public relations Enunciate
with suitable examples.
Or
Explain different types of House Journals.
Seat
No. [5366]-404
M.P.M. (IV Semester) EXAMINATION, 2018
404 PR AND CORPORATE COMMUNICATION
(2013 PATTERN)
Time 2½ Hours Maximum Marks 50
N.B. Question 1 is compulsory.
(ii Answer any four questions from remaining.
(iii All questions carry equal marks.
1. Define public relation and importance of corporate
communication.
Or
Design an organization chart for PR based company. State PR
department function.
2. What is PR Budgeting Explain with example.
Or
Design a PR campaign for ''Swachh Bharat Abhiyan''.
3. Coping with unexpected is the biggest challenge in PR
department. Explain with example with respect to corporate image.
Or
List down the companants that are the part of corporate identity.
Explain its importance.
[5366]-404 2
4. Electronic PR is emerging concept. State two examples where
EPR is strongly used.
Or
In modern days, which E-PR tool is used for mass reach
5. Explain the role of advertising in public relations Enunciate
with suitable examples.
Or
Explain different types of House Journals.
Other Question Papers
Subjects
- and industrial relations
- case in hr
- cases in personnel management
- cases in personnel management and industrial relations
- collective bargaining and negotiation process
- compensation management
- competency mapping and career development
- economics for human resource management
- environment management and csr
- finance for hr
- hr best practices
- human resource management
- human resource development
- human resource information system
- industrial and labour economics
- industrial relations and trade union movements
- industrial organizational psychology
- industrial psycholog
- industrial relations
- industrial safety management
- instruments in hrd
- international human resources management
- labour law–i
- labour welfare and industrial hygiene
- labour costing and compensation management
- labour law-i
- labour law-iv
- labour laws-ii
- labour laws-iv
- labour laws–iii
- labour laws—ii
- labour welfare
- management and ob
- marketing management
- organisational development
- organisational development and quality management system
- organizational behaviour
- performance management
- personnel administration system
- personnel administration and system procedures
- pr and corporate communication
- principles and practices of
- principles and practices of management and ob
- principles and practices of management
- quality management
- research methodology
- statistical techniques and research methodology
- strategic hrm and corporate planning
- strategic human resource management
- training and development