Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5366]-44
M.P.M. (Semester IV) EXAMINATION, 2018
404 MARKETING MANAGEMENT
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Explain the relationship between
needs, wants and product demand
(ii product value, cost and customer satisfaction.
Give appropriate examples wherever necessary.
2. What are functions of marketing Bring out differences between
marketing and selling.
3. 'For planning the marketing activity, analysis of marketing
environments is a must.' Comment.
4. A number two life insurance company has the following structure
in hierarchical steps
Agent Unit Manager Sales Manager Branch Manager
Area Sales Manager Regional Sales Manager.
What should be the selection criteria for each of these levels
Justify your answer.
[5366]-44 2
5. As a HR Manager, you are entrusted to develop Weekly, Monthly,
Quarterly, Half-yearly Yearly Sales force performance system for
various levels. You may use hierarchy given in Q. 4 above and
elaborate on factors which you would use for assessing sales force
performance.
6. Write a detailed note on need and importance of conducting
marketing audit.
7. Write short notes on any two of the following
Competitive analysis
Marketing organization structures
Training need analysis for sales force.