Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-46
M.M.M. (Sem. IV) EXAMINATION, 2018
406 RURAL AND AGRICULTURAL MARKETING
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Discuss any two emerging branches of Agribusiness. Also comment
on export potential for farm products.
2. "Rural market in India offers tremendous opportunities for the domestic
as well as global marketers." Comment. Also discuss the challenges
in Rural Marekting.
3. Comment on the role of Agriculture in Economic Development of
India. Do you think Government's Intervention is desirable
4. Design a marketing mix for the following products to be launched
in Rural Market (Clearly mention assumptions)
Cotton Garments
Table Fan
Toothpaste.
5. "Though cooperative sector's growth is slow, it is essential in India."
Do you agree Also give history and functions performed by Cooperative
sector.
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6. What changes are desired while designing the distribution channels
for rural and urban markets Also explain any two innovative distribution
channels used in rural markets.
7. Write short notes on (any two)
Advantages and limitations of Organized Retailing
Difference in Agricultural and Consumer Marketing
Recruitment of Human Resources in Agri-marketing.