Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-42
M.M.M. (IV Semester) EXAMINATION, 2018
STRATEGIC MARKETING
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. ''Corporate vision, mission and objectives influence strategic marketing.''
Discuss.
2. Explain the application of strategic marketing to industrial sector.
3. Explain how Mckinsey's framework can be used for analyzing
and improving organisational effectiveness.
4. Explain new product development process and introduction strategies.
5. Design a suitable marketing strategy for Ladies shoes making necessary
Assumptions.
[5368]-42 2
6. Define strategy. Explain the concept and objectives of strategic marketing
management.
7. Write short notes on (any two)
SWOT anlaysis
BCG matrix
Marketing strategies for Rural marketing
Branding strategies in FMCG market.