Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-41
M.M.M. (Sem. IV) EXAMINATION, 2018
401 BRAND MANAGEMENT
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Define Product. Explain the following concepts
Product levels
Product classification.
2. Describe the new product development process for any eco-labelled
product.
3. What do you understand by Brand Extension Discuss the advantages
and disadvantages of brand extension.
4. Explain the process of establishing a brand equity management
system.
5. 'Co-branding is a strategic approach'. Do you agree Enumerate
and explain the types of co-branding.
[5368]-41 2
6. Discuss various brand positioning strategies.
7. Write short notes on (any two)
Qualitative methods of sales forecasting
Product strategy over the life cycle
Brand hierarchy
Managing brand over time.