Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-35
M.M.M. (Semester-III) EXAMINATION, 2018
305 RETAIL OPERATION MANAGEMENT
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Define the term Retailer. Explain store based retailing with suitable
examples.
2. Define merchandising. Elaborate the steps in merchandising planning.
3. What are the factors that a retailer needs to take into account
while choosing a location for a retail store
4. Discuss the duties and responsibilities of a retail store manager
in today's competitive era.
5. Critically explain the components of a typical supply chain.
6. What do you understand by Retail Marketing Mix Discuss the
role of pricing in retail marketing mix.
P.T.O.
[5368]-35 2
7. Write short notes (any two)
Importance of CRM in retail
(ii Franchising
(iii Shoplifting.