Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-25
M.M.M. (II Sem.) EXAMINATION, 2018
MARKET RESEARCH
(2008 PATTERN)
Time 3 Hours Maximum Marks 70
N.B. Answer any five questions.
(ii All questions carry equal marks.
1. What are the objectives importance and limitations of market
research
2. Explain various methods of collecting primary data.
3. Which sampling techniques will you suggest for the following
research
marketing manager wants to know what people think about its
newly launched product's advertisement'. She puts together a survey
to ask people about the advertise. But whom should she give the
Survey to She wants her research to people overage of 18 years,
but it is not possible for her to give the survey to every
adult.
4. Explain the sources of collection of marketing data.
5. What is probability and non-probability sampling Explain any two
techniques of each type.
P.T.O.
[5368]-25 2
6. Which research design you suggest and why to investigate the negative
emotions on buying intention after a failed service encounters in
case of mobile phone buyers
7. Write short notes on (any two)
National readership survey
Retail store audit
Consumer penals
Test marketing.