Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-24
M.M.M. (II Semester) EXAMINATION, 2018
204 DISTRIBUTION MANAGEMENT AND LOGISTICS
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Explain with examples, how physical distribution is an important
element of marketing mix.
2. Define marketing channels. Explain different forms of marketing channels
with suitable industry examples.
3. As a consultant to flipkart.com, explain various challenges faced by
the company for distributing its products to the consumers.
4. What do you mean by supply chain Explain with diagram the
typical stages involved in supply chain management.
5. Explain various functions of wholesaler as a part of distribution channel.
[5368]-24 2
6. Design distribution channel for pharma products.
7. Write short notes on (any two)
Channel conflicts.
Horizontal and vertical marketing systems
Symptoms of Poor inventory management
Trends in wholesaling.