Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-21
M.M.M. (Sem. II) EXAMINATION, 2018
SERVICES MARKETING
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. What are Services Discuss the growth of service sector in
India.
2. Explain 4 of Services Intangibility, Inconsistency, Inseparability
and Inventory.
3. Discuss 7 of Services Marketing.
4. Explain SERVQUAL and GAP model with diagram.
5. "Advertising and sales promotion activities are important for business
growth". Comment.
6. Write short notes on (any two)
Service marketing triangle
Service blueprints
Online services
Market segmentation in services.
[5368]-21 2
7. Hansika is a local painter who deals with Warli painting art. She
is thinking for branding of her paintings to go for National and
International level. Her art can be used as logo, theme, and
representation of Indian art on world platform.
Suggest a service marketing plan to her.
Discuss how a social non-profit organization such as any NGO
can utilize her work.
How she can do advertisement for her work