Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-16
M.M.M. (First Semester) EXAMINATION, 2018
CONSUMER BEHAVIOR
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Explain any one model of consumer behavior in detail with relevant
diagram.
2. Define Attitude. What is its impact on consumer behavior Explain
with suitable examples.
3. How would you study consumer behavior with respect to any two
of the following
Luxury car
Black Berry mobiles
TATA Dokomo
Management Institutes.
P.T.O.
[5368]-16 2
4. Define Marketing Research. Write a detailed note on Data collection.
5. Explain the term "Perception". Discuss in detail how it influences
consumer behaviour.
6. "Most of the Purchasing Decisions of Indian Consumers are influenced
by family." Comment.
7. Write short notes on any two
Customer satisfaction V/s Delight
Reference group
Motivation—Maslow's theory
Influence of Advertising on consumer buying.