Total No. of Questions—7] [Total No. of Printed Pages—2
Seat
No. [5368]-12
M.M.M. (Semester-I) EXAMINATION, 2018
102 PRINCIPLES OF MARKETING
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Answer any five questions.
(ii All questions carry equal marks.
1. Define marketing. Compare traditional marketing and modern marketing
concept and explain any two core concepts of marketing.
2. ''Marketing managers have to constantly take and revise their marketing
decisions considering the changes in micro and macro environmental
forces.'' Comment and explain various types of environmental forces
and factors influencing marketing decisions.
3. Pricing is different from other elements of marketing mix. Explain
various types of pricing strategies.
4. Critically evaluate the channel design and channel management
decisions.
5. What is Product Life Cycle How and why strategies differ
at various stages of Product Life Cycle
P.T.O.
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6. What are the functions of packaging Discuss new trends observed
in the sphere of packaging of consumer goods in India.
7. Write short notes (any two)
Online Marketing as a Promotional tool.
(ii Ethics in Marketing.
(iii Geographical segmentation
Advantages and disadvantages of Personal Selling.