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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.DEGREE EXAMINATION -VISUAL COMMUNICATION
FIFTH SEMESTER APRIL 2018
VC 5517- MEDIA RESEARCH METHODS
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
Give brief answers to ALL the following questions in 50 words each. (10 X 2 20)
1. Reliability
2. Field study
3. Closed ended question
4. Social science research
5. Participatory approach
6. Focus group discussion
7. Research problem
8. Audimeter
9. Ethnography research
10. Citation
PART B
Write short notes on ANY FIVE of the following questions in about 200 words each. X 8 40)
11. Write a short note on the following.
a. Qualitative research b. Quantitative research
12. Distinguish between primary and secondary data.
13. Briefly explain the following with examples.
a. Exploratory research b. Descriptive research
14. Examine the merits and limitations of survey method of data collection.
15. Write a short note on the following.
b. Case study analysis b. Content analysis
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16. Discuss the usage of computer software applications in the research data analysis process.
17. Explain research in electronic media.
18. Elaborate the concept of audience analysis used in main stream media industry.
PART C
Write essay on ANY TWO of the following in about 400 words each. X 20 40)
19. Elaborate on the formulation of hypothesis.
20. Describe the different steps involved in a research process.
21. Describe print media research.
22. Explain the different types of sampling.