Exam Details
| Subject | advertising | |
| Paper | ||
| Exam / Course | bsc visual communication | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.Sc.DEGREE EXAMINATION VISUAL COMMUNICATION THIRDSEMESTER APRIL 2017
VC 3507- ADVERTISING BASICS
Date: 02-05-2017 Dept. No. Max. 100 Marks
09:00-12:00 PART Answer ALL the following questions (10 x2 =20 Marks)
1. What is Surrogate Advertising?
2. Why to do we advertise?
3. What is positioning?
4. What is demographic segment of target audience?
5. What is visualization?
6. What is image manipulation?
7. Define the ethical aspects of advertising.
8. What is Niche Market?
9. What is Transit Advertising?
10. List out any two advantages of TV advertisements
PART Answer any FIVE of the following in about 150 words each x 8 40 Marks)
11. Explain the Functions of Advertising in a society.
12. Distinguish between Advertising, Publicity and Public Relations.
13. Discuss the factors that affect the buying behavior.
14. Discuss the merits and demerits of Print advertising
15. Explain the creative process.
16. "Good advertising depends on the RIGHT media selection". Discuss.
17. Write a TV Ad for Wear Helmet with the slogan "Be Safe"
2
PART Answer any TWO of the following in about 400 words each x 20 40 Marks)
18. Write in detail about the different types of advertising.
19. What is market segmentation? What are the basis of segmentation?
20. What are adverting appeals? Explain with examples.
21. How an advertising campaign is planned? What are the three phases of campaign creation?
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.Sc.DEGREE EXAMINATION VISUAL COMMUNICATION THIRDSEMESTER APRIL 2017
VC 3507- ADVERTISING BASICS
Date: 02-05-2017 Dept. No. Max. 100 Marks
09:00-12:00 PART Answer ALL the following questions (10 x2 =20 Marks)
1. What is Surrogate Advertising?
2. Why to do we advertise?
3. What is positioning?
4. What is demographic segment of target audience?
5. What is visualization?
6. What is image manipulation?
7. Define the ethical aspects of advertising.
8. What is Niche Market?
9. What is Transit Advertising?
10. List out any two advantages of TV advertisements
PART Answer any FIVE of the following in about 150 words each x 8 40 Marks)
11. Explain the Functions of Advertising in a society.
12. Distinguish between Advertising, Publicity and Public Relations.
13. Discuss the factors that affect the buying behavior.
14. Discuss the merits and demerits of Print advertising
15. Explain the creative process.
16. "Good advertising depends on the RIGHT media selection". Discuss.
17. Write a TV Ad for Wear Helmet with the slogan "Be Safe"
2
PART Answer any TWO of the following in about 400 words each x 20 40 Marks)
18. Write in detail about the different types of advertising.
19. What is market segmentation? What are the basis of segmentation?
20. What are adverting appeals? Explain with examples.
21. How an advertising campaign is planned? What are the three phases of campaign creation?
Other Question Papers
Subjects
- 2d animation and cartooning
- 3d animation with voice over
- 3d character modelling
- 3d set-modelling,
- advanced 2d animation
- advanced 3d dynamics
- advanced 3d modeling
- advertising
- advertising production
- animation figure drawing
- art and aesthetics
- bg, layout and compositing
- character design - 2d and 3d
- communication theories
- concept development
- copywriting
- corporate communication
- development communication
- digital filmmaking
- documentation and presentation skills
- drawing
- editing
- elements of film
- english literary criticism
- film narrative structure
- final project
- gaming and apps design
- graphic design
- graphic design and multimedia
- history of media
- human communication
- internship
- media culture and society
- media laws and ethics
- media management
- media marketing
- media presentation skills
- media research methods
- modeling and texturing
- modeling for animation
- new media studies
- photography
- principles of animation
- production management
- professional photography
- professional skills for animation
- rigging and animation
- script writing
- story-board and character designing
- vfx and editing techniques
- visual analysis
- visual literacy
- writing for media