Exam Details

Subject media culture and society
Paper
Exam / Course bsc visual communication
Department
Organization loyola college
Position
Exam Date April, 2017
City, State tamil nadu, chennai


Question Paper

1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034 B.Sc.DEGREE EXAMINATION VISUAL COMMUNICATION THIRDSEMESTER APRIL 2017
VC 3510- MEDIA CULTURE AND SOCIETY
Date: 22-04-2017 Dept. No. Max. 100 Marks
01:00-04:00 Part Answer ALL the following in not more than 50 words 10x2=20 marks
1. Monopoly
2. Audience positioning
3. Visual coding
4. Subjectivity
5. Digitalisation
6. Community radio
7. Cultural shock
8. Globalization
9. Media ideology
10. Hegemony
Part-B Answer any FIVE from the following in not more than 100 words 5x8=40 marks
11. What is media saturation? Discuss the impact of media saturation on audience.
12. Explain media determinants. Give examples.
13. Discuss the importance of understanding a visual in its cultural context.
14. Discuss why one should study media.
15. Explain media representation..
16. Write a detailed note on 'media as consciousness industry. .
17. Explain how social media can effect social change..
Part- C Answer any TWO questions from the following in not more than 200 words 2x20=40 marks
18. Audience are sold to advertisers Discuss.
19. Discuss the concept of selections is media.
20. What is ideology? How do media support dominant and subordinate ideologies?
21. Elaborate on the effects of globalization on Indian media.



Subjects

  • 2d animation and cartooning
  • 3d animation with voice over
  • 3d character modelling
  • 3d set-modelling,
  • advanced 2d animation
  • advanced 3d dynamics
  • advanced 3d modeling
  • advertising
  • advertising production
  • animation figure drawing
  • art and aesthetics
  • bg, layout and compositing
  • character design - 2d and 3d
  • communication theories
  • concept development
  • copywriting
  • corporate communication
  • development communication
  • digital filmmaking
  • documentation and presentation skills
  • drawing
  • editing
  • elements of film
  • english literary criticism
  • film narrative structure
  • final project
  • gaming and apps design
  • graphic design
  • graphic design and multimedia
  • history of media
  • human communication
  • internship
  • media culture and society
  • media laws and ethics
  • media management
  • media marketing
  • media presentation skills
  • media research methods
  • modeling and texturing
  • modeling for animation
  • new media studies
  • photography
  • principles of animation
  • production management
  • professional photography
  • professional skills for animation
  • rigging and animation
  • script writing
  • story-board and character designing
  • vfx and editing techniques
  • visual analysis
  • visual literacy
  • writing for media