M.B.A. (Part II) (Semester IV) (New CBCS) Examination, 2017
Group E PRODUCTION AND MATERIALS MANAGEMENT
Paper V World Class Manufacturing
Day and Date Saturday, 27-5-2017 Total Marks 70
Time 10.30 a.m. to 1.00 p.m.
Instructions Question No. 1 is compulsory.
Slove any two questions from Q. Q. 3 and Q. 4.
Attempt any two questions from Q. Q. 6 and Q. 7.
1. Case Study 14
ABC Ltd. was leading automaker over the years, had built up a reputation for
manufacturing reliable automobiles. ABC's products were known for quality and
its manufacturing techniques were followed by its competitors. ABC's commitment
to manufacturing world class and quality automobiles was entrenched in its entire
manufacturing philosophy right through the development stages to manufacturing.
At ABC, quality was in built into each manufacturing process and employees
from all divisions ensured that defective items did not pass on to the next process.
ABC recognized quality as an important factors affecting customer satisfaction
and strove to achieve excellence in manufacturing quality products. To ensure
zero defects in the finished product, ABC has set up quality assurance systems
across various divisions, including development, purchasing, and production. To
overcome quality assurance problems caused due to rapid globalization, ABC
adopted a set of management principles and communicated them to all its overseas
manufacturing plants. Due to its efficiency in manufacturing, ABC became one of
the most trusted brands in the global automobile industry.
But some analysts felt that ABC had become a victim of its own success. ABC
expanded its production facilities rapidly in a bid to grow globally and to achieve
its goal of becoming the number one auto maker in the world. ABC rapid growth
affected its product quality with the company reportedly compromising on its
manufacturing techniques. Customers began to face safety related problems in
ABC vehicles. Later a series of recalls followed which put the company's reputation at
risk. Analysts said that constant recalls had damaged the reputation and brand
image of ABC and hindered its return to profitability. To achieve target of market
share, ABC had sacrificed its quality and ignored its own management principles
and customers, analysts said.
Answer the following questions given below
Questions
Analyze the case. 5
Identify the problem. 2
Find out alternative solutions. 5
Give the best solution. 2
2. Short notes (any two) 14
Six Sigma Philosophy
Supply Chain Management
Benefits of Total Productive Maintenance.
3. Short notes (any two) 14
Kanban
Role of IT in World Class Manufacturing
Flexible Manufacturing System.
4. Short notes (any two) 14
Benchmarking
Human resource as a problem solver
Role of motivation and reward in the continuous improvement.
5. Explain how quality is an important aspect in global competition What quality
factors a company need to focus to make the company world class 14
6. What are the factors causing pollution What are the various measures used to
control environmental pollution 14
7. What is Just in Time System State the objectives of JIT manufacturing. Describe
the characteristics of JIT system. 14