Exam Details
| Subject | entrepreneurship development and project management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Semester IV) Examination, 2017
ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT
(New CBCS) (Paper- XXVI)
Day and Date Wednesday, 17-5-2017 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Note Question No. 1 is compulsory.
Solve any two questions from 4 and any two from
6 and 7.
All questions carry equal marks. (14 marks)
1. Analyze the following case and answer the questions given below 14
In April 2001, Ramoji Group's Film City, hosted its first English production, 'Quicksand',
produced by Ramoji Rao and directed by Sam Firstenberg. Thus, Ramoji Film City
brought international (Hollywood) attention to Hyderabad. Ramoji Rao incorporated
the Ramoji Group in 1962, with Margadarsi Chit Fund Ltd. By 2001, the Rs. 15
billion Ramoji Group became one of the biggest business houses in India to
expand into the media (print and broadcast), entertainment, foods, films and
other industries. The group had interests in newspapers and magazines, hotels,
films and television, investment companies, condiments and confectioneries, a
1000-acre film city, apparels and handicrafts.
Over the years, the Ramoji Group under the entrepreneurship of Ramoji Rao,
seemed to have set standards in the print, television and the film industry. Analysts
felt that Ramoji Rao's excellent business acumen, sharp insight and an eye for
spotting out opportunities, made him a successful entrepreneur. Ramoji Rao,
started his career in the early 1960s in Delhi with an advertisement agency Ad
Crafts. In 1962, he opened the first branch of Margadarsi a chit fund company
in Hyderabad. Realizing the advertising needs of Margadarsi, Ramoji Rao
established an ad agency Kiron Ads named after his eldest son.
51
Kiron Ads was the first accredited ad agency in Hyderabad. After a few years,
the second branch of Margadarsi was opened in Visakhapatnam. This was followed
by the setting up of Dolphin Hotel in Visakhapatnam. The Hyderabad edition was
launched in 1975, followed by the Vijayawada edition in 1976. In the early 1980s,
Ramoji Group entered the foods business with Priya Pickles. The Priya brand
was later extended to culinary pastes and powders. The Group then made a
foray into films with Ushakiron Movies.
The Group established Mayuri Film Distributors to distribute its films and Mayuri
Audio to market the audio cassettes of the films. In the early 1990s, Ushakiron
Movies diversified into satellite television with ETV the Telugu channel. In
1992, the Ramoji Group started a handicrafts division under the name 'Kalanjali'.
The division was set up with a view to promote the sale and export of handicrafts,
cottons and textiles of Indian craftsmen.
On September 1997, the Ramoji Group inaugurated its most innovative creation
The Ramoji Film City based on the maxion. Walk in with your script and walk
out with your print. Spread over 1000 acres, the Film City had gardens, temples
a sprawling countryside, a fort, hotels, city streets, railway stations, a palace, an
airport, a mobile kitchen etc. It had all the technical support to make a film 40
studio floors, a fully equipped prop shop, a set design and construction division,
state-of-the-art equipment, experienced production staff and hi-tech digital editing,
dubbing and sound-recording facility. The idea is to save time, energy and
resources and focus on creative excellence, executional quality, economical
schedules and meticulous planning.
Ramoji Rao's biggest coup in the print industry was the introduction of a color,
tabloid sized 'mini-edition' of Eenadu for each of the districts in Andhra Pradesh.
In 1998, he bagged the B. D. Goenka Award, a prestigious award for excellence
in journalism. Some analysts however felt that Ramoji Rao followed 'campaign
journalism'. From one company in 1962, the Ramoji Group became a Rs.15
billion business empire with presence in many industries by 2001. For future
growth, Ramoji Rao planned to concentrate on the group's core businesses like
the print media, satellite television and films. As part of the future plan, Ramoji
Rao announced investments in film industry. In 2001, Eenadu TV planned a
Rs. 600 million upgradation of its earth station. The project included a Rs. 180 million
project to automate its newsroom. The group also planned to launch newspapers
in other south Indian languages.
51
Questions
Discuss and analyse characteristics of entrepreneur in relation with case.
What according to you are the critical factors contributing to success of
Ramoji Rao
2. Write short notes on any two of the following 14
'Theory of Profit by Knight'
Venture Capital Funding
Entrepreneurial Traits
3. Answer any two of the following 14
Write a note on 'Social Entrepreneurship'.
Discuss the role of State Government in promoting Entrepreneurship.
Discuss the changing role of an entrepreneur.
4. Write short notes on any two of the following 14
Women Entrepreneurship.
Entrepreneural Failure.
Role of EDII.
5. Explain the concept of entrepreneurship and need of entrepreneurship development
for national growth. 14
6. Explain entrepreneurship development cycle. 14
7. Explain business planning process and the elements of business plan in detail. 14
ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT
(New CBCS) (Paper- XXVI)
Day and Date Wednesday, 17-5-2017 Max. Marks 70
Time 10.30 a.m. to 1.00 p.m.
Note Question No. 1 is compulsory.
Solve any two questions from 4 and any two from
6 and 7.
All questions carry equal marks. (14 marks)
1. Analyze the following case and answer the questions given below 14
In April 2001, Ramoji Group's Film City, hosted its first English production, 'Quicksand',
produced by Ramoji Rao and directed by Sam Firstenberg. Thus, Ramoji Film City
brought international (Hollywood) attention to Hyderabad. Ramoji Rao incorporated
the Ramoji Group in 1962, with Margadarsi Chit Fund Ltd. By 2001, the Rs. 15
billion Ramoji Group became one of the biggest business houses in India to
expand into the media (print and broadcast), entertainment, foods, films and
other industries. The group had interests in newspapers and magazines, hotels,
films and television, investment companies, condiments and confectioneries, a
1000-acre film city, apparels and handicrafts.
Over the years, the Ramoji Group under the entrepreneurship of Ramoji Rao,
seemed to have set standards in the print, television and the film industry. Analysts
felt that Ramoji Rao's excellent business acumen, sharp insight and an eye for
spotting out opportunities, made him a successful entrepreneur. Ramoji Rao,
started his career in the early 1960s in Delhi with an advertisement agency Ad
Crafts. In 1962, he opened the first branch of Margadarsi a chit fund company
in Hyderabad. Realizing the advertising needs of Margadarsi, Ramoji Rao
established an ad agency Kiron Ads named after his eldest son.
51
Kiron Ads was the first accredited ad agency in Hyderabad. After a few years,
the second branch of Margadarsi was opened in Visakhapatnam. This was followed
by the setting up of Dolphin Hotel in Visakhapatnam. The Hyderabad edition was
launched in 1975, followed by the Vijayawada edition in 1976. In the early 1980s,
Ramoji Group entered the foods business with Priya Pickles. The Priya brand
was later extended to culinary pastes and powders. The Group then made a
foray into films with Ushakiron Movies.
The Group established Mayuri Film Distributors to distribute its films and Mayuri
Audio to market the audio cassettes of the films. In the early 1990s, Ushakiron
Movies diversified into satellite television with ETV the Telugu channel. In
1992, the Ramoji Group started a handicrafts division under the name 'Kalanjali'.
The division was set up with a view to promote the sale and export of handicrafts,
cottons and textiles of Indian craftsmen.
On September 1997, the Ramoji Group inaugurated its most innovative creation
The Ramoji Film City based on the maxion. Walk in with your script and walk
out with your print. Spread over 1000 acres, the Film City had gardens, temples
a sprawling countryside, a fort, hotels, city streets, railway stations, a palace, an
airport, a mobile kitchen etc. It had all the technical support to make a film 40
studio floors, a fully equipped prop shop, a set design and construction division,
state-of-the-art equipment, experienced production staff and hi-tech digital editing,
dubbing and sound-recording facility. The idea is to save time, energy and
resources and focus on creative excellence, executional quality, economical
schedules and meticulous planning.
Ramoji Rao's biggest coup in the print industry was the introduction of a color,
tabloid sized 'mini-edition' of Eenadu for each of the districts in Andhra Pradesh.
In 1998, he bagged the B. D. Goenka Award, a prestigious award for excellence
in journalism. Some analysts however felt that Ramoji Rao followed 'campaign
journalism'. From one company in 1962, the Ramoji Group became a Rs.15
billion business empire with presence in many industries by 2001. For future
growth, Ramoji Rao planned to concentrate on the group's core businesses like
the print media, satellite television and films. As part of the future plan, Ramoji
Rao announced investments in film industry. In 2001, Eenadu TV planned a
Rs. 600 million upgradation of its earth station. The project included a Rs. 180 million
project to automate its newsroom. The group also planned to launch newspapers
in other south Indian languages.
51
Questions
Discuss and analyse characteristics of entrepreneur in relation with case.
What according to you are the critical factors contributing to success of
Ramoji Rao
2. Write short notes on any two of the following 14
'Theory of Profit by Knight'
Venture Capital Funding
Entrepreneurial Traits
3. Answer any two of the following 14
Write a note on 'Social Entrepreneurship'.
Discuss the role of State Government in promoting Entrepreneurship.
Discuss the changing role of an entrepreneur.
4. Write short notes on any two of the following 14
Women Entrepreneurship.
Entrepreneural Failure.
Role of EDII.
5. Explain the concept of entrepreneurship and need of entrepreneurship development
for national growth. 14
6. Explain entrepreneurship development cycle. 14
7. Explain business planning process and the elements of business plan in detail. 14
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