Exam Details
| Subject | agricultural marketing | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part II) (Semester III) Examination, 2017
Paper XX Gr.F AGRICULTURE AND CO-OPERATIVE MANAGEMENT
(Paper II)
Agricultural Marketing
Day and Date Tuesday, 16-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. Q. No. 3 and
Q. No. 4.
Attempt any two questions from Q. No. Q. No. 6 and
Q. No. 7.
Figures to the right indicate full marks.
1. Case Study.
In 2008, Sanlu, a Chinese dairy farm was accused of producing melamine
contaminated milk. After drinking this milk formulation, nearly 53,000 infants
across the country were affected with 13,000 infants immediately hospitalized.
Negligence of the company, lack of proper food safety measures and cut-throat
competition within the industry were some of the factors which led to such a
scandal. The company was badly affected as a result. Sanlu was driven into a
huge financial crisis and ultimately became bankrupt. To save the company, the
Chinese government invited other companies to acquire Sanlu. Finally, Sanyuan
Food Co. agreed to acquire it. The Chinese government launched a thorough
in-depth investigation to find out the actual cause behind the scandal. Stringent
quality check measures were adopted by the government. Investigators were
instructed to check each and every batch of milk produced in the dairy farms.
These measures finally helped the government to ensure that contamination free
milk was produced after 14 September 2008. Although the Chinese goverment
was able to stop the further spread of the contamination, the future of Sanlu
remained doubtful. Critics were sceptical about Sanlu's ability to regain its lost
status and goodwill in the industry.
Analyse the case. 5
Identify the problem. 2
Discuss alternatives measure. 5
Best solution. 2
2. Write short note (any two) 14
Marketing institutions.
Rural distribution and rural communication.
Contract marketing.
3. Write short note (any two) 14
Marketing pattern of important farm inputs.
Price policy of important farm inputs.
Electricity and farm machinery.
4. Write short note (any two) 14
State trading.
Market information.
Rural consumer.
5. What is marketing function Give its classification. Explain packaging and its
types. 14
6. What is meant by market What are various components of market Give the
classification of market. 14
7. Explain agricultural marketing. Explain need differences in marketing of agricultural
and manufactured goods. 14
Paper XX Gr.F AGRICULTURE AND CO-OPERATIVE MANAGEMENT
(Paper II)
Agricultural Marketing
Day and Date Tuesday, 16-5-2017 Total Marks 70
Time 10.30 a.m. to 1.30 p.m.
Instructions Question No. 1 is compulsory.
Attempt any two questions from Q. No. Q. No. 3 and
Q. No. 4.
Attempt any two questions from Q. No. Q. No. 6 and
Q. No. 7.
Figures to the right indicate full marks.
1. Case Study.
In 2008, Sanlu, a Chinese dairy farm was accused of producing melamine
contaminated milk. After drinking this milk formulation, nearly 53,000 infants
across the country were affected with 13,000 infants immediately hospitalized.
Negligence of the company, lack of proper food safety measures and cut-throat
competition within the industry were some of the factors which led to such a
scandal. The company was badly affected as a result. Sanlu was driven into a
huge financial crisis and ultimately became bankrupt. To save the company, the
Chinese government invited other companies to acquire Sanlu. Finally, Sanyuan
Food Co. agreed to acquire it. The Chinese government launched a thorough
in-depth investigation to find out the actual cause behind the scandal. Stringent
quality check measures were adopted by the government. Investigators were
instructed to check each and every batch of milk produced in the dairy farms.
These measures finally helped the government to ensure that contamination free
milk was produced after 14 September 2008. Although the Chinese goverment
was able to stop the further spread of the contamination, the future of Sanlu
remained doubtful. Critics were sceptical about Sanlu's ability to regain its lost
status and goodwill in the industry.
Analyse the case. 5
Identify the problem. 2
Discuss alternatives measure. 5
Best solution. 2
2. Write short note (any two) 14
Marketing institutions.
Rural distribution and rural communication.
Contract marketing.
3. Write short note (any two) 14
Marketing pattern of important farm inputs.
Price policy of important farm inputs.
Electricity and farm machinery.
4. Write short note (any two) 14
State trading.
Market information.
Rural consumer.
5. What is marketing function Give its classification. Explain packaging and its
types. 14
6. What is meant by market What are various components of market Give the
classification of market. 14
7. Explain agricultural marketing. Explain need differences in marketing of agricultural
and manufactured goods. 14
Other Question Papers
Subjects
- (paper – x) financial management
- (paper – xi) human resource management
- accounting for management
- accounting for managers
- agricultural marketing
- agricultural production management
- agro-processing industries and rural industrialization
- banking and insurance (paper – xvi)
- brand management and social marketing
- busines ethics
- business ethics (new) (cbcs)
- business ethics (old)
- corporate planning and strategic management (old)
- corporate planning and strategic management(old cbcs)
- day and date : friday, 30-11-2018 total
- economic environment for business
- entrepreneurship development and project management
- excel
- excellence in management
- export policy, procedure and documents (paper – ii)
- financial decision analysis
- financial management
- fundamentals of agriculture and co-operative management
- fundamentals of agriculture and co-operative management (new cbcs)
- global human resource management
- group d – system management (paper – ii)
- human resource initiatives (paper – ii)
- human resource management
- indian financial system
- indian financial system (paper – xix)
- industrial engineering
- industrial relations and labour regulations
- integrated marketing communication and consumer behaviour
- international busines (paper – xiii)
- international business environment (old)
- international business environment (paper – i)
- international finance
- international financial system and markets
- international financial systems and markets
- international logistics
- international marketing
- international trade and agriculture
- international trade procedures and documentation
- international trade procedures and documentations
- investment management
- it for management
- legal aspects of busines
- legal aspects of business
- logistics and supply chain management
- logistics and supply chain management (paper – xx)
- management accounting
- management accounting (paper–xviii)
- management acounting
- management information system
- managerial communication – i
- managerial communication – ii
- managerial economics
- managerial excellence
- marketing management
- marketing management (cbcs)
- operations management
- organisational behaviour
- organizational behaviour
- paper – ix : marketing management
- paper – xii : production and materials management (old)
- paper – xiii : economic environment of busines
- paper – xiv : managerial comunication – ii
- paper – xv : research methodology
- paper – xvi : event management(new)
- paper – xvi : operations management
- paper – xvii : strategic management
- performance management and compensation
- perspectives of management
- principles of management
- product and brand management
- product and brand management (paper – i)
- production and materials management
- production management and operations research (paper – xii)
- programing concepts and advanced
- programming concepts and advanced excel
- project planning and working capital management
- purchasing and inventory management
- purchasing and inventory management (paper – xix)
- quality management
- relational database management system
- research methodology
- research methodology (paper – xv)
- retail and rural marketing
- sales and distribution management (new) paper – xx
- sales and strategic marketing
- sales and strategic marketing (new cbcs)
- sales and strategic marketing (old)
- security and control information system
- skill development (paper – xix)
- statistical methods
- statistics for management
- strategic financial management
- strategic financial management (paper – ii)
- strategic human resource management
- strategic human resource management (old)
- strategic human resource management (paper – xix)
- system management
- system management security and control information system
- systems management
- systems management (paper – i)
- systems management (paper – ii)
- taxation
- training and development
- training and development gr.c : human resource management
- world class manufacturing