Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | b.sc. (hospitality studies) | |
| Department | ||
| Organization | savitribai phule pune university | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, pune |
Question Paper
Total No. of Questions—8] [Total No. of Printed Pages—2
Seat
No. [5372]-55
B.Sc. (H.S.) (Fifth Sem.) EXAMINATION, 2018
505 MARKETING MANAGEMENT
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Question No. 1 is compulsory.
(ii Attempt any five questions out of the remaining Q. Nos. 2 to 8.
(iii Figures to the right indicate full marks.
1. Write short notes on any four
Production concept
Characteristics of services
Principles of personal selling
Political environment
Social factors of consumer behaviour
Market research.
2. What is Segmentation Name different kinds of segmentation. Describe
any two of them with examples.
3. Explain with a diagram product life cycle. Discuss sales promotion
strategies to be adopted at Growth Stages of PLC.
P.T.O.
[5372]-55 2
4. Discuss External Fators affecting pricing decisions.
5. List various sales promotion tools. Explain any two tools used in
Hotel Industry.
6. Draw and explain 5-Gap Model of Service Quality.
7. Explain any four Intermediaries used in Hotel Industry for selling
its services.
8. Explain different forms of Marketing Organisation.
Seat
No. [5372]-55
B.Sc. (H.S.) (Fifth Sem.) EXAMINATION, 2018
505 MARKETING MANAGEMENT
(2008 PATTERN)
Time Three Hours Maximum Marks 70
N.B. Question No. 1 is compulsory.
(ii Attempt any five questions out of the remaining Q. Nos. 2 to 8.
(iii Figures to the right indicate full marks.
1. Write short notes on any four
Production concept
Characteristics of services
Principles of personal selling
Political environment
Social factors of consumer behaviour
Market research.
2. What is Segmentation Name different kinds of segmentation. Describe
any two of them with examples.
3. Explain with a diagram product life cycle. Discuss sales promotion
strategies to be adopted at Growth Stages of PLC.
P.T.O.
[5372]-55 2
4. Discuss External Fators affecting pricing decisions.
5. List various sales promotion tools. Explain any two tools used in
Hotel Industry.
6. Draw and explain 5-Gap Model of Service Quality.
7. Explain any four Intermediaries used in Hotel Industry for selling
its services.
8. Explain different forms of Marketing Organisation.
Other Question Papers
Subjects
- accommodation operations-ii
- accommodation services
- accommodation techniques
- advanced food production
- advanced food services andmanagement
- basic food production
- basic principles of accounting
- basic rooms division
- beverage service methodology
- beverage services
- catering science-ii
- catering science–i
- communication fundamentals (skills)
- communication skills-ii
- communication skills(english/french)
- computer fundamentals
- entrepreneurship development
- food and beverage operations
- food and beverage service
- food and beverage services and management
- food production principles
- food science
- fundamentals of food and beverage service methodology
- fundamentals of food production principles
- hotel accounting
- hotel engineering
- hotel related law
- human resource management
- information systems
- marketing management
- principles of management
- principles of nutrition
- principles of quantity food production
- quantity food production
- rooms division services
- rooms division techniques
- specialised accommodation management
- specialized food production
- the science of hotel engineering
- total quality management
- tourism operations
- travel and tourism