Exam Details
| Subject | business policy & strategy | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION -BUSINESS ADMINISTRATION
FIFTH SEMESTER APRIL 2018
BU 5503- BUSINESS POLICY STRATEGY
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
Answer ALL the questions: (10x2=20 Marks)
1. Define business strategy.
2. Write a note on product policy.
3. Define promotional policy.
4. What is vertical integration?
5. How does business policy of non profitorganisation differ from others?
6. Define Environmental Scanning.
7. What is Question Mark under BCG matrix?
8. List out the four basic types of strategic control.
9. What is a mission statement?
10. What is case method?
PART B
Answer any FOUR questions: (4x10 40Marks)
11. Explain the major policy challenges concerning an organization.
12. What are the different levels of operation of a strategy?
13. Analyse the present trends in the study of business policy.
14. Discuss the evaluation techniques for strategic control.
15. How are strategies activated in an organization?
16. Describe the role of leadership in Strategic Management.
17. Explain in detail the various approaches to case analysis.
PART C
Answer any TWO questions (2x20 40Marks)
18. Explain the different classifications of business policies.
19. What is product life cycle? And why should a strategist know about this concept?
20. Discuss in detail the process of Strategic decision-making.
21. Briefly explain the internal and external environmental scanning in an organization.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION -BUSINESS ADMINISTRATION
FIFTH SEMESTER APRIL 2018
BU 5503- BUSINESS POLICY STRATEGY
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
Answer ALL the questions: (10x2=20 Marks)
1. Define business strategy.
2. Write a note on product policy.
3. Define promotional policy.
4. What is vertical integration?
5. How does business policy of non profitorganisation differ from others?
6. Define Environmental Scanning.
7. What is Question Mark under BCG matrix?
8. List out the four basic types of strategic control.
9. What is a mission statement?
10. What is case method?
PART B
Answer any FOUR questions: (4x10 40Marks)
11. Explain the major policy challenges concerning an organization.
12. What are the different levels of operation of a strategy?
13. Analyse the present trends in the study of business policy.
14. Discuss the evaluation techniques for strategic control.
15. How are strategies activated in an organization?
16. Describe the role of leadership in Strategic Management.
17. Explain in detail the various approaches to case analysis.
PART C
Answer any TWO questions (2x20 40Marks)
18. Explain the different classifications of business policies.
19. What is product life cycle? And why should a strategist know about this concept?
20. Discuss in detail the process of Strategic decision-making.
21. Briefly explain the internal and external environmental scanning in an organization.
Other Question Papers
Subjects
- accounting for decision making
- business & society
- business environment
- business ethics and csr
- business management
- business policy & strategy
- company accounts
- company law & sec. practice
- consumer behaviour
- corporate accounting
- cost accounting
- elements of company law
- elements of operations research
- elements of statistics
- entrepreneurship
- financial accounting
- financial institutions
- financial management
- financial services
- finiancial accounting package using tally
- fundamentals of investments
- human resource management
- indirect tax
- industrial relations
- international business management
- international marketing
- introduction to investment
- introduction to statistics
- labour laws
- legal aspects of business
- logistics & supply chain management
- management accounting
- management information system
- mercantile law
- principles of marketing
- product brand and service management
- production management
- project management
- retail management
- rural marketing
- strategic management
- supply chain management
- working capital management