Exam Details
| Subject | international marketing | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION BUSINESS ADMINISTRATION
FIFTHSEMESTER APRIL 2018
BU 5405- INTERNATIONAL MARKETING
Date: 08-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
Answer ALL the questions: (10 x 2 20)
1. Define International marketing.
2. What is strategic vision?
3. What are quotas?
4. Write a short note on foreign agents.
5. What is a core product?
6. What is product adaptation?
7. Bring out any two importance of strategic alliance in international marketing.
8. What is dumping?
9. What is indirect exporting?
10. What is joint venture?
PART B
Answer any FOUR questions: X 10 40)
11. Explain the major decisions in international marketing communications.
12. Describe the importance of the product strategies that are used in International Marketing.
13. Explain the various parameters to be considered for market choice decision.
14. Illustrate the market entry strategies of firms in International marketing.
15. State the objectives of International Pricing.
16. Discuss the factors of competitor analysis at global level.
17. Explain the product life cycle of International marketing with an example.
PART C
Answer any TWO questions: X 20 40)
18. Elaborate in detail the process of new product development for an international product.
19. Explain the Micro-environment factors affecting global market.
20. Describe the model and important steps in developing an effective international marketing
communication.
21. Explain in brief the various ways of promotion in international markets.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION BUSINESS ADMINISTRATION
FIFTHSEMESTER APRIL 2018
BU 5405- INTERNATIONAL MARKETING
Date: 08-05-2018 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
Answer ALL the questions: (10 x 2 20)
1. Define International marketing.
2. What is strategic vision?
3. What are quotas?
4. Write a short note on foreign agents.
5. What is a core product?
6. What is product adaptation?
7. Bring out any two importance of strategic alliance in international marketing.
8. What is dumping?
9. What is indirect exporting?
10. What is joint venture?
PART B
Answer any FOUR questions: X 10 40)
11. Explain the major decisions in international marketing communications.
12. Describe the importance of the product strategies that are used in International Marketing.
13. Explain the various parameters to be considered for market choice decision.
14. Illustrate the market entry strategies of firms in International marketing.
15. State the objectives of International Pricing.
16. Discuss the factors of competitor analysis at global level.
17. Explain the product life cycle of International marketing with an example.
PART C
Answer any TWO questions: X 20 40)
18. Elaborate in detail the process of new product development for an international product.
19. Explain the Micro-environment factors affecting global market.
20. Describe the model and important steps in developing an effective international marketing
communication.
21. Explain in brief the various ways of promotion in international markets.
Other Question Papers
Subjects
- accounting for decision making
- business & society
- business environment
- business ethics and csr
- business management
- business policy & strategy
- company accounts
- company law & sec. practice
- consumer behaviour
- corporate accounting
- cost accounting
- elements of company law
- elements of operations research
- elements of statistics
- entrepreneurship
- financial accounting
- financial institutions
- financial management
- financial services
- finiancial accounting package using tally
- fundamentals of investments
- human resource management
- indirect tax
- industrial relations
- international business management
- international marketing
- introduction to investment
- introduction to statistics
- labour laws
- legal aspects of business
- logistics & supply chain management
- management accounting
- management information system
- mercantile law
- principles of marketing
- product brand and service management
- production management
- project management
- retail management
- rural marketing
- strategic management
- supply chain management
- working capital management