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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A. DEGREE EXAMINATION BUSINESS ADMINISTRATION
FIFTH SEMESTER NOVEMBER 2017
BU 5403 RURAL MARKETING
Date: 13-11-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00
SECTION A
Answer ALL questions (10X2=20 Marks)
Define rural marketing.
Explain brand loyalty.
Write a note on positioning.
What is cash discount?
Explain wholesalers.
Write a note on retailers.
Outline about duplicate products.
Explain modern distribution model.
What is rural demography?
10) Explain special event pricing.
SECTION B
Answer any FOUR questions (4X10=40 Marks)
11)Differentiate between loyalty and stickiness.
12)Write a note on positioning and explain its concepts.
13)Discuss about the steps in targeting.
14)What are the steps for brand building in rural marketing?
15)Outline the marketing mix with 4 P's.
16)Describe about the process adopted to select a product.
17) Elaborate about the product concept.
SECTION C
Answer any TWO questions (2X20=40 Marks)
18) Elaborate about product life cycle.
19) Explain the changing scenario of rural markets.
20)Discuss about the buyer decision process in rural marketing.
21) Enumerate the rural product classification.