Exam Details
| Subject | marketing and strategic management | |
| Paper | ||
| Exam / Course | m.b.a. in health services management | |
| Department | ||
| Organization | alagappa university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Health Service Management
MARKETING AND STRATEGIC MANAGEMENT
(Upto 2015 Batch)
Time 3 Hours Maximum 60 Marks
Part A x 2 10)
Answer all questions.
1. What are the objectives of marketing?
2. Define consumer behaviour.
3. What is market?
4. What do you mean by organisational mission?
5. What are strategic objectives?
Part B x 5 20)
Answer any four questions.
6. What are the characteristics of service?
7. Explain the importance of studying consumer behaviour
in marketing.
8. Write a short note on organisational analysis.
9. Discuss about control of strategies.
Sub. Code
24
CP-8338
2
Wk 10
10. Explain the importance of contingency planning.
11. What are the reasons for formulating strategy?
12. Discuss about the corporate strategy analysis.
Part C x 10 30)
Answer any three questions.
13. Explain the unique features of promoting and
distributing services.
14. Describe the factors influencing on buyer behaviour.
15. Discuss the steps involved in strategic management
process.
16. Explain the concepts of value chain''.
17. Discuss in detail about BCG growth shares matrix.
———————
Health Service Management
MARKETING AND STRATEGIC MANAGEMENT
(Upto 2015 Batch)
Time 3 Hours Maximum 60 Marks
Part A x 2 10)
Answer all questions.
1. What are the objectives of marketing?
2. Define consumer behaviour.
3. What is market?
4. What do you mean by organisational mission?
5. What are strategic objectives?
Part B x 5 20)
Answer any four questions.
6. What are the characteristics of service?
7. Explain the importance of studying consumer behaviour
in marketing.
8. Write a short note on organisational analysis.
9. Discuss about control of strategies.
Sub. Code
24
CP-8338
2
Wk 10
10. Explain the importance of contingency planning.
11. What are the reasons for formulating strategy?
12. Discuss about the corporate strategy analysis.
Part C x 10 30)
Answer any three questions.
13. Explain the unique features of promoting and
distributing services.
14. Describe the factors influencing on buyer behaviour.
15. Discuss the steps involved in strategic management
process.
16. Explain the concepts of value chain''.
17. Discuss in detail about BCG growth shares matrix.
———————
Other Question Papers
Subjects
- accounts and finance
- basics of accounting
- corporate finance and management accounting
- counselling
- health care
- health care and wellness
- health care strategic management
- health economics and health policy
- health economics and policy
- health management information system
- health management process and behaviour
- hospital planning and design
- human resource management
- law relating to hospitals
- management information system
- marketing and strategic management
- marketing management and health care services marketing
- marketing management and health care
- materials management
- operations management – i
- operations management – ii
- operations research
- organizational behaviour
- principles of hospital management
- quality management in health care
- research methodology and statistics
- services marketing
- total quality management