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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A. DEGREE EXAMINATION BUSINESS ADMINISTRATION
THIRD SEMESTER NOVEMBER 2017
BU 3503 PRINCIPLES OF MARKETING
Date: 07-11-2017 Dept. No. Max. 100 Marks
Time: 09:00-12:00
PART A
ANSWER ALL THE QUESTIONS: (10 x 2 20)
1. Define Marketing
2. What do you mean by Marketing Mix?
3. What is Marketing Segmentation?
4. What is Packaging?
5. Write a note on Marketing Channels.
6. Define Pricing.
7. What is Promotional Mix?
8. What do you mean by communication process?
9. Write a note on Niche Marketing.
10. What is Market Leadership?
PART B
ANSWER ANY FOUR QUESTIONS: x 10 40)
11. Explain the functions of Marketing Management.
12. What are the bases of Marketing Segmentation?
13. State the objectives of promotion and the give differences between advertising and promotion.
14. What are the approaches of marketing strategies?
15. Explain the internal factors and external factors affecting the pricing.
16. Differentiate between Consumer market and Business market.
17. What are the stages in the New Product Development? Explain.
PART C
ANSWER ANY TWO QUESTIONS: x 20 40)
18. Briefly explain the different types of Pricing.
19. What is Competitive Advantage? Explain the Michael Porter's Competitive Advantage Model and State
why it is important to have competitive advantage?
20. Explain briefly the steps in developing effective communication.
21. What is product mix? Explain the types of product life cycle with diagrammatical presentation and write
the strategies of product mix.