M.Phil. DEGREE EXAMINATION, NOVEMBER 2017
First Semester
Management
BUSINESS RESEARCH METHODS
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Section A x 3 18)
Answer all questions.
1. Why is research necessary?
2. Write short notes on " Pilot survey".
3. Explain the meaning of measurement in research.
4. What is diagnostic research design?
5. Mention the sources of secondary data.
6. State the prerequisites for good interpretation.
Section B 6 24)
Answer any four questions.
All questions carry equal marks.
7. "A Problem well stated is half solved"- comment.
8. Explain the significance of a research design.
Sub. Code
7PMG1C1
AFS-0194
2
Sp3
9. What are the sources of hypothesis?
10. Point out the characteristics of a good measurement.
11. What is snowball sampling? What are its applications?
12. What are the principles of table construction?
Section C 11 33)
Answer all questions, by choosing either or
13. Describe the different types of research.
Or
" Research design in exploratory studies must be
flexible but in descriptive studies, it must minimize
bias and maximize reliability." discuss.
14. Describe the different methods of scale construction.
Or
Explain the strengths and weaknesses of secondary
data.
15. Discuss the types of Questions to be avoided in
Questionnaire construction with example.
Or
Enumerate the different steps involved in writing a
research report.
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