M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Health Service Management
MARKETING MANAGEMENT AND HEALTH CARE
SERVICES MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is Relationship Marketing?
2. Differentiate Marketing from Selling.
3. How does Marketing strategy differ in respect of
Consumer goods and Industrial goods?
4. What are prospectus of Marketing in India?
5. What is meant by Product Planning?
6. What are objectives of Advertising?
7. Explain Consumer behaviour.
8. How do measures Promotional results?
9. What is meant by Customer retaining?
10. What are the new trends in retailing in present Market?
Sub. Code
23
CP-8319
2
sp6
Part B x 5 25)
Answer all questions.
11. What are the determinants of Buyer behaviour?
Or
Explain briefly the evolution of Marketing
Concepts.
12. Explain how hospital designs a customer-driven
Marketing Strategy.
Or
Discuss in detail the various Product pricing
strategies.
13. What are the major functions of Marketing research
and briefly describe the steps in the Marketing
research process?
Or
What is Segmentation? What are the requirements
of the effective Segmentation?
14. Write note on Channel design decisions.
Or
What is product? What are the different types of
Product?
15. What is Green Marketing? Illustrate.
Or
How media relations can help in spreading the word
mouth Publicity? Enumerate the difference between
direct mail and direct Marketing.
CP-8319
3
sp6
Part C x 10 30)
Answer all questions.
16. Explain in detail the Marketing Process in a
Hospital.
Or
Explain the concepts of product life cycle in details.
17. What is meant by Marketing Research? What are
various step to be considered while an organization
is doing research in Marketing?
Or
Define Online buying behaviour. What are
advantage and Disadvantages of it?
18. Concepts of 7 Ps in service Marketing explain it.
Or
What are the Marketing strategies for Cardio
Pulmonary resuscitation Programme?
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