M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Business Analytics
FUNDAMENTALS OF BUSINESS ANALYTICS
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is Baldrige of business?
2. Write short notes on optional reading.
3. What is structured Data?
4. What you mean by unstructured Data?
5. What is BI value chain?
6. Define Business Intelligence.
7. What you mean by Data quality?
8. How do you create quality?
9. What is a business matrix?
10. What is Data Integration?
Sub. Code
26
CP-8255
2
Wk 6
Part B x 5 25)
Answer all questions.
11. Briefly explain the information technology
applications.
Or
Describe the enterprise application of ERP and
CRM.
12. Discuss about the Role of OLAP tools in the BI
Architecture.
Or
Describe about the leveraging ERP Data using
analytics.
13. Briefly explain the Digital Dashboards.
Or
Explain the roles of Business Intelligence
responsibilities.
14. Enumerate the need for data warehouse.
Or
Briefly explain the basics of data integration.
15. Briefly explain the KPIS Usage in companies.
Or
Explain the characteristics of enterprise reporting
in OLAP world.
CP-8255
3
Wk 6
Part C x 10 30)
Answer all questions.
16. Explain the Role of metrics and metrics supply
chain. 'Fast based Decision making' and KPIS in
detail.
Or
Describe the characteristics of internet —ready IT
applications.
17. Explain the types of Digital Data.
Or
Discuss the types of Data model.
18. Discuss about the on-line analytical processing.
Or
Explain the multidimensional Data modelling.
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