M.B.A. DEGREE EXAMINATION, NOVEMBER 2017.
Business Analytics
FUNDAMENTALS OF DIGITAL MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is campaign budget?
2. What is Targeting?
3. What is content Strategy?
4. What is idea creation?
5. What is DYI Advertising?
6. Write a note on product development.
7. What is Gamevertising?
8. What is Gamification?
9. What is media Participation?
10. What is Blogging Platforms?
Sub. Code
25
CP-8254
2
sp4
Part B x 5 25)
Answer all questions.
11. Explain in detail about Digital branding.
Or
Describe the benefits of digital display.
12. Discuss in detail about Content marketing and its
strategy.
Or
Write a note on Traffic generation.
13. Explain about product development of consumer
generated content.
Or
Explain the opportunities of co-creation.
14. Write a note on Advergaming.
Or
Explain the principles of Gamification.
15. Explain the Growth in digital advertising.
Or
Explain about Globalization of future media.
CP-8254
3
sp4
Part C x 10 30)
Answer all questions.
16. Explain in detail about introduction to digital
branding and its challenges.
Or
Discuss in detail writing messages and creating
content.
17. Discuss in detail about Four Building Blocks of Cocreation.
Or
Explain in detail about the five elements of
Gamification Strategy.
18. Explain about Future of media in Detail.
Or
Discuss in detail about the Strategic frame work of
the future of Media.
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