M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Business Analytics
MARKETING MANAGEMENT
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. What is Marketing Management?
2. What do you mean by consumer behaviour?
3. What is Market Targeting?
4. Define Marketing Research.
5. What is Industrial products?
6. Define psychological pricing.
7. What is Marketing communications?
8. What is personal selling?
9. Define retailer.
10. What is Direct Marketing?
Sub. Code
21
CP-8250
2
Wk 6
Part B x 5 25)
Answer all questions.
11. Bring out the importance of marketing.
Or
Describe the nature and scope of marketing
management.
12. What are the objectives of marketing segmentation?
Or
What are the types of Marketing Research?
13. Explain briefly-Product life cycle.
Or
What are the pricing objectives?
14. What are the importance of Personal selling?
Or
What are the cultural Barriers in Marketing
Communication?
15. Explain the characteristics of a Wholesaler.
Or
What are the importance of channel of Distribution.
CP-8250
3
Wk 6
Part C x 10 30)
Answer all questions.
16. Discuss clearly the functions of Marketing
management.
Or
What do you understand by product positioning?
Describe the role of product positioning in
marketing management.
17. Explain the major stages of new product
development.
Or
What is a promotional mix? What are the different
methods of promoting sales?
18. Discuss the factors affecting the consumer
behaviour.
Or
Explain the concept of Service Marketing and its
characteristics.
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