M.B.A. DEGREE EXAMINATION, NOVEMBER 2017.
Business Analytics
WRITTEN ANALYSIS AND COMMUNICATION
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define communication.
2. What do you mean by decoding?
3. Define semantic barriers.
4. List out the causes of poor listening.
5. Define business correspondence.
6. State modern business correspondence methods.
7. What do you mean by pleasant letter?
8. Illustrate a memo.
9. List out the advantages of oral communication.
10. Define the term 'negotiation'.
Sub. Code
17
CP-8249
2
WS 20
Part B x 5 25)
Answer all questions.
11. Write a note on communication channels.
Or
Describe communication process.
12. Explain the characteristics of good and poor
listeners.
Or
Discuss the kinds of listening.
13. Explain the qualities of business letters.
Or
Narrate the 7Cs of business correspondence.
14. Illustrate a pleasant letter writing.
Or
Explain persuasive letters with suitable examples.
15. Describe the characteristics of non-verbal
communication.
Or
Explain the prerequites of interviewing.
CP-8249
3
WS 20
Part C x 10 30)
Answer all questions.
16. Write an essay on importance of business
communication.
Or
Explain barriers of communication.
17. Discuss the barriers to effective barriers.
Or
Discuss the importance of business correspondence.
18. Write a note on
Reports.
Visual aids.
Writing unpleasant letters.
Or
Write an essay on conventional and
non-conventional non-verbal communication with
suitable example.
—————————