B.Sc. DEGREE EXAMINATION, NOVEMBER 2017
Fashion Design
FASHION MERCHANDISING AND MARKETING
(Upto 2015 Batch)
Time 3 Hours Maximum 60 Marks
Part A x 2 10)
Answer all questions.
1. Define fashion industry.
Or
What is the need for marketing and role of customer
in fashion industry?
2. What is meant by product? Give the classification.
Or
How market research involved in apparel or fashion
industry?
3. What is the role of merchandising in fashion
industry?
Or
Enumerate about the function of sampling
department.
Sub. Code
61
CP-8058
2
sp3
4. Write about the factors influencing pricing.
Or
Define export. Enlist the need for exporting
garments.
5. Define cheque. Write the importance of cheque.
Or
Discuss the need for invoice mode in exporting
management.
Part B x 10 50)
Answer all questions.
6. Discuss in detail about the organizational set up in
garment industry with suitable examples.
Or
Write about the concepts of marketing in apparel
industry.
7. Describe about the procedure for implementing
research in Fashion Industry.
Or
Explain in detail about the research types with
suitable examples.
8. Write about the different merchandising activities
involved in garment industry.
Or
Enumerate about the steps involved in preparing
the order sheet in apparel industry.
CP-8058
3
sp3
9. Explain the procedure for calculating the garment
cost in apparel industry.
Or
Discuss about the different strategies followed for
pricing the garment.
10. Define packing. Write about the different types of
packing with suitable examples.
Or
What is the role of inspection in fashion industry?
Give a note about the tags used in apparels.
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