Exam Details
| Subject | principles of marketing | |
| Paper | ||
| Exam / Course | b.b.a. (ib)/b.b.m. (ib) | |
| Department | ||
| Organization | savitribai phule pune university | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | maharashtra, pune |
Question Paper
B.B.M./BBA (I.B.) (Semester-II) EXAMINATION, 2018
204 PRINCIPLES OF MARKETING
(2013 PATTERN)
Time Three Hours Maximum Marks 80
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Define marketing. Discuss the function of marketing manager in
developing economy.
2. What is product life cycle Explain the various phases of product
life cycle.
3. What is advertising Discuss with suitable example the role of
advertising in modern marketing.
4. Explain the types of channel of distribution. What are the factors
influence selections of channel
5. Explain the elements in marketing mix and discuss the
importance.
6. Explain the concepts and components of marketing information
system.
Discuss the importance of marketing research.
P.T.O.
[5364]-204 2
7. Write short notes on (any four)
Tele marketing
E-Marketing
Service Marketing
Problems in Rural Marketing
Price Mix
Market Segmentation.
204 PRINCIPLES OF MARKETING
(2013 PATTERN)
Time Three Hours Maximum Marks 80
N.B. Attempt any five questions.
(ii All questions carry equal marks.
1. Define marketing. Discuss the function of marketing manager in
developing economy.
2. What is product life cycle Explain the various phases of product
life cycle.
3. What is advertising Discuss with suitable example the role of
advertising in modern marketing.
4. Explain the types of channel of distribution. What are the factors
influence selections of channel
5. Explain the elements in marketing mix and discuss the
importance.
6. Explain the concepts and components of marketing information
system.
Discuss the importance of marketing research.
P.T.O.
[5364]-204 2
7. Write short notes on (any four)
Tele marketing
E-Marketing
Service Marketing
Problems in Rural Marketing
Price Mix
Market Segmentation.
Other Question Papers
Subjects
- 402 : international business in service sector
- business accounting
- business ethics
- business law
- business mathematics
- business statistics
- business taxation
- communication skills and personality development
- cost accounting
- e-commerce technology
- foreign exchange operations
- import and export procedure
- indian business environment
- international agricultural business
- international banking and finance
- international business environment
- international business in service sector
- international business law
- international economics
- international marketing
- international project management
- international relations
- it in business operations
- macro economic analysis
- management accounting
- micro economic analysis
- principles and practice of management
- principles of marketing
- production and operations management
- research methodology
- study of global economics
- supply chain and logistics management