B.B.M. (IB)/B.B.A. (Sem. EXAMINATION, 2018
COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT
(2013 PATTERN)
Time Three Hours Maximum Marks 80
N.B. Question No. 1 is compulsory.
(ii Attempt any four questions from Q. No. 2 to Q. No. 7.
1. Write short notes on (any four)
SMART
(ii Communication process
(iii SWOT analysis
Body language
Principles of good listening.
2. What are the various barriers to communication How can an
organisation overcome the barriers for effective in communication
process.
3. Explain the salient features of Business Letter and write the advantages
and limitations of written communication.
4. Discuss the cultural barriers within organisation. Explain the ways
to overcome them.
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5. What do you understand by the word 'Attitude' Explain Positive
and Negative attitude and ways to develop positive attitude.
6. Define stress. Explain the consequences of stress and add a note
on 'Stress Management'.
7. Define 'Personality'. Discuss the Good Manners and Etiquettes with
suitable examples.