M.A. (Semester II) (CBCS) Examination, 2017
RURAL DEVELOPMEMT
SOCIAL MARKETING
Day Date: Friday, 28-04-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
N.B. All questions are compulsory.
Figure to right indicate full marks.
Q.1 Multiple choice questions: 14
Which of the following does not include four of Marketing?
Product Purpose Price Promotion
State is one of agencies of Social Marketing.
Government None-government
International Corporate
Market is essentially a institution
Educational Social Special None of the above
BAIF, Pune is a
State Corporate agencies
International agencies NGO's
What is the long form of IEC?
Information Education and Communication
Information Election and Communication
Information Education and Coordination
Identification Education and Communication
Which of the following element does not include in SWOT analysis?
Strength Weakness Opportunity Technique
Which of the following is not considered part of marketing
communication mix?
Advertising Sales promotion
Personal selling Pricing policy
Q.2 Write short notes (any 4 out of 14
Globalisation
Ethnic packaging
Segmentation
Social marketing mix
4 Cs
Page 1 of 2
Q.3 Short answer type questions(any 2 out of 14
What is meant by social marketing research?
What do you mean by life cycle of cause?
What are the functions of International donor agencies?
Q.4 Descriptive type questions with internal choice(any one) 14
What is the importance of packaging in social marketing?
What are the social policies of marketing?
Q.5 Descriptive type questions: 14
What is the spirit of social marketing? And explain the role of NGO's in
social marketing.